When we launched the web site for the Brooklyn Seltzer Museum, in the summer of 2023, all we knew is we needed a way for visitors to buy tickets and get directions.
Over time we found many other ways to use the site. Virtual tours. Events. Press coverage. A store. And every time we added another feature the site got even more challenging to navigate.
This summer, working with a volunteer from NYU’s LTXD department, we developed a new design and this week we finally launched it.
Check it out and let us know what you think: BrooklynSeltzerMuseum.org.
In related news, I recently traveled to Kansas to speak at the MCN conference on the topic of Clicking Refresh: Website Redesign as Institutional Reintroduction.
Along side The Huntington, the Bullock Museum, National Museum of American History, the Smithsonian Transcription Center, and the Glenstone Museum, I presented (see video below) about what it took to redesign the web site. Our slides are available here a well: MCN Slides Clicking Refresh.
