The Event of the Season, of course!
So what exactly IS Brooklyn SeltzerFest?
What have over 400 people already bought tickets to experience at Industry City (in Sunset Park) this Sunday?
Here’s a hint, looking at the schedule of activities:
11:00 More than 2 dozen booths open and run through 5pm.
11:30 Welcome / The Opening Spritz / The Little Siphon That Could
12:15 Fizzing into the Future–The Next Generation of Jewish Bubbly Beverages
1:15 The Spirit of Eli Award
2:00 Egg cream Invitational
3:45 Klezmer music
4:15 Award ceremony (egg creams and seltzer)
5:00 End of event
Sure, you might ask yourself, but what does all this mean?
It Means History
- At the Brooklyn Seltzer Museum booth, explore seltzer culture through exhibits, games, puzzles, art, and antique machinery.
- From The Spirit of Eli Award, come learn about New York’s great seltzer delivery men and get to hear first-hand stories from one of the city’s greats.
- At Brooklyn Pop, dive into this immersive exploration of the iconic pop cultural of Brooklyn, featuring their collection of Brooklyn celebrity seltzer siphons.
It Means Egg Creams
- Drink old fashioned egg creams from The Brooklyn Seltzer Boys.
- Shop the NYC premiere of a special egg cream hard candy by Lofty Pursuits.
- Cheer for your favorite soda jerks from ten restaurants, both local and from around the country, competing in the 2nd Annual Egg Cream Invitational, to learn who will win this year’s Golden Siphon!
- Sample egg cream-adjacent food from vendors like Peter Pan Donuts, an interactive bagel experience from BagelUp, and the manufacturer of U-Bets Chocolate Syrup.
It Means Merch
- Shop at the The SeltzerFest Store for unique event merch, custom items from the Brooklyn Seltzer Museum, and old favorites from the Brooklyn Seltzer Boys.
- All the way from Philadelphia, check outlast year’s winner of the National Egg Cream Invitational, the Franklin Foundation, and their unique flavor offerings.
- Participate in the raffle, drawn over the course of the day, with amazing prizes.
It Means Art
- Dance and sing seltzer-themed Kelzmer tunes.
- View the seltzer-themed paintings of Meridith McNeal.
- Meet photographer Michael L. Horowitz, who explored America’s industrial heritage in a breathtaking—and moving—photo book, featuring the Brooklyn Seltzer Boys.
- Watch Ken Rush, the author illustrator of the picture book The Seltzer Man, do hand drawn, seltzer images of old bottles.
It Means Innovation
- Fizzing into the Future: The Next Generation of Jewish Bubbly Beverages (with post-session tastings), presented by The Neighborhood, offers a panel conversation and live demonstration featuring industry experts, mixologists, and tastemakers on the past, present, and future of carbonated Jewish beverages.
- This demonstration will explore the history and the future of bubbly drinks within Jewish culture, with a special focus on contemporary and innovative sparkling beverages.
- Don’t miss our panel of pros as they experiment with flavor, giving you a sip of the future. Followed by a Q&A and tasting session.
It Means Family Fun
- Hear the premiere of a new seltzer children’s story: The Little Siphon That Could.
- Take the Flavored Seltzer Challenge, sampling flavored seltzers in a blind taste test.
- Tackle seltzer-themed jigsaw puzzles.
- View original water color seltzer paintings and create your own seltzer bottle paintings.
- Enjoy The Workers Circle’s seltzer-themed carnival game.
- Explore the arts and crafts projects by the Museum at Eldridge Street.
Finally, It Means Seltzer
- Sample seltzer from brands like Le Seltzer (from Montreal), Topo Chico, and nearly two dozen more.
- Rate the seltzers along-side our official seltzer judges to help crown the winner of the 1st SeltzerFest Competition. Which seltzer brand will walk away with awards for best tasting, most unique, sharpest bubbles, and overall champion?
- And of course, removed from competition, the Brooklyn Seltzer Boys (home to the Brooklyn Seltzer Museum) will be serving seltzer (2 cents plain) and egg creams all day.
We hope to see you there. Get your tickets and learn more here.
