Preparing Museum Studies Students to Understand Presidential Efforts to Redefine Museums as Tools of Propaganda

I teach a Masters-level course on museum studies at New York University. While my students were on break there was a flurry of Presidential orders pertaining to museums. First, President Trump issued an executive order naming the independent Institute of Museum and Library Services (IMLS) as one of seven that should be “eliminated to the maximum extent consistent with applicable law.”

Then he issued the March 27th Executive Order: “Restoring Truth and Sanity to American History.” Key Provisions of the executive order include revising museum exhibits, specifically targeting “improper, divisive, or anti-American ideology,” such as displays that address topics like race, gender, and other social issues; designating the Vice President to play an oversight role to ensure that Smithsonian exhibits and educational programs align with the administration’s interpretation of American values; and calling for the restoration of national monuments and statues that have been removed or renamed in recent years

Finally, the day before I was set to meet with my students, this was the latest news: “The Trump administration on Monday placed the staff of the Institute of Museum and Library Services on administrative leave, setting the stage for potentially ending the main source of federal support for the country’s museums and libraries.”  

I had to quickly make a decision about how best to prepare my students—many of whom are on a path to begin careers as museum professionals—to be equipped to understand what is going on and their possible roles within it. I did not see my task as to teach them to be political but rather to teach the politics and help them to think critically about it.

I gathered together what I, as museum professional, had been seeing: the Executive Order, the headlines, the museum industry emails, and more, and entered class thinking I had a plan.

Within moments of class starting I had to throw that plan out the window. The first hour of my curriculum (about our upcoming field trip, about a science visualization project on Flamingos at the American Museum of Natural History) would need to be put on hold. “Can I ask a question about what you posted on Slack?” began the session as one student referred to the most recent Executive Order.

For a beat I considered saying, “We’ll get to that in an hour,” before coming to my senses. This is where they were and what they needed to discuss.

I started by opening the floor: What questions to you have? What are you thinking? What are you feeling? They talked about being confused, and sad, and concerned about their careers. They asked questions: about why this is, how museums are funded, and how these federal efforts can be stopped.

I avoided answering questions when they arose; I just let them build up as they took the space to say what was on their minds. Once everyone had a chance, and the hand raising slowed down, I tried to tackle the questions at once by providing as broad a framework as I could.

I first spoke about the President’s concerns about a “deep state”, how his attempts to shift powered from Federal agencies to the President’s office largely failed during his first administration and what we are seeing now is him taking a different approach. I spoke about its potentially illegal nature, since Congress has the power of the purse and authorized many of the agencies now under attack. And how the current situation faced by museums is just part of those efforts—just another group of dedicated public employees who have been told to stop working, jeopardizing millions in committed funding to yet another sector who is scared about what comes next.

I then spoke about how this is DIFFERENT. The other efforts shuttering federal agencies is being done under the guide of “efficiency.” The attack on the IMLS and the new Executive Order never use that word. Instead, it’s about, as the title says, “Restoring Truth and Sanity.” In other words, it’s about shifting power for who controls what messages museums can deliver, and to whom.

The broader context for that goes back to the origin of museums. I reminded them all about what we have learned, about how museums started as private cabinets of curiosity for merchants and the wealthy. They were then reframed under a scientific lens as public institutions to preserve what the dominant culture decided was most important and to educate the public. The lens, however, as in American at the turn of the 20th Century, was not always about helping the millions of new European immigrants see themselves in the exhibits but, rarely, more easily assimilate into America. And it is only in recent decades where we’ve seen major shifts for museums to move from elitist institutions to being of and for their communities, to broadening the voices of authority to include more types of valued perspectives, of addressing historical harms (such as racist representations and unethical collecting practices).

Which is all just to say that the definition of museums and our understanding of the roles they play in society has always been both contested and evolving. And the current battle happening around us is just the next phase, all sides drawing from this history.

All of that was my ad-hoc response to my students expressed immediate needs. With this as foundation, I told them we could keep discussing it or I was ready to move on to the activity I had prepared.

Now they were ready.

I reminded them that the first activity we ever did in the program was a sociological experiment–If museums were to suddenly disappear, as if they never existed, what are all the places where they’d need to be erased? Answers run the gamut: from being represented in movies and games, from being a source of school field trips, etc. The idea was to help them recognize that museums were not found buried in the earth; they are and have always been socially constructed.

I used that to segue to saying all the things being said about museums this month are just part of that process of society deciding what role we want them to play, and where those ideas are being contested. I told them I am not interested in sharing different perspectives with them so they can just “find their tribe” but rather understand the contested concepts so they could be versed enough to effectively argue with someone about it and defend their own values.

To do that, I shared with them a wide range of printed materials that I had collected during the break. They were:

  • Articles: From the New York Times. “Taking Aim at Smithsonian, Trump Wades Into Race and Biology” & “Trump Administration Moves to Shutter Library Agency”
  • Industry alerts: From the American Association for State and Local History. “Together in the Face of Uncertainty” & “Defending Our Full, Shared History at the Smithsonian…” And an email about a rally to defend museums.
  • The Presidential executive order mentioned above.  
  • An email from the office of our local Senator (Charles Schumer) on the topic.

(all files can be access here)

I broke them into group. I instructed each group to take one executive order and then two of any of other documents. With makers in hand, I asked highlight every word or phrase that answers the phrase: This is what museums are for. The idea is to do a deep reading of the texts to unpack their assumptions about the role of museums in society.

Once that was done, the next task was to put two words or phrases from each text on a  post-it note then put them on the white board. It was important not to reveal the source; our goal was simply to collecting all the different associations with museums.

As the post-its collected I summarized them on the board. Then we discussed.

We reviewed each one by looking back at the textual examples from their reading, so we could understand how that specific role was being defined and framed.

Often, we found concepts (those circled) that all sides could agree on (museums build community, museums educate, museums frame American history, etc). 

I highlighted that at the highest level, there is agreement, but the difference is in the details. What sort of community? What is being taught? How is American history framed? So when defending museums we must be careful; we can’t fight for our perspective on museums by just drawing from these shared values, as people might hear the opposite of what we intend. However we CAN draw on these to start the conversation, to get general agreement, and then proceed to get into the details and argue for other roles where they might not be agreement (patriotism versus evidence-based history). 

Afterwards, I checked in to see where they were at. One student said they had never seen museums before as political but now they realize they must. Another said they still felt sad, and was concerned about entry paths to museums closing up. One student asked if we had ever seen this before in American history and how we responded; I shared that often political pressure has been brought to bear on museum spaces, but that this consolidation of power to redefine museums in such a naked way as a tool of propaganda is wholly new in modern memory. 

I ended by sharing what a client of mine has told me many times since January: All we can do is what we can control, and what is under our control is just doing the good, hard work that we are able to do. And the work will continue. I also said what gives me hope is each of them, about their future entrance into the field, and all they will bring to it.

Then we did a hard pivot and talked about Flamingos, getting back to the good, hard work.

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Article on my NYU course: Cool Course: Digital Design for Museum-based Learning

Cool Course: Digital Design for Museum-based Learning

Future curators try their hand at incorporating new tech into exhibits inspired by NYC’s best

Mar 19, 2025

By Jade McClain

Mar 19, 2025

Photos by Tracey Friedman

In a Brooklyn pop-up museum this spring, featured exhibits included a t-shirt from Lady Gaga’s Monster Ball tour, a playable mini-drum set, sheet music from Samurai Champloo, and a Super Smash Bros. game cartridge—all items that tell the story of the role music plays in media and culture. Admission was free with an NYU ID and enrollment in a particular Steinhardt course.

The short-lived Sound and Music Museum was the brainchild of graduate students in NYU’s Digital Design for Museum-Based Learning course, who were given just 30 minutes to create it for a class assignment. During the class session, students assumed the roles of curators, designers, writers, and tour guides for the museum, and also acted as visitors who toured and engaged with their own exhibits.

“As a museum studies major, I am familiar with museum structures and operations, but this fast-paced, small-scale exercise revealed the complexity and unpredictability of museum work,” said student Whitley Hsu, who was assigned the role of tour guide for the day.

Taught by NYU Steinhardt Adjunct Professor Barry Joseph, an industry professional who has worked with museums such as The Field Museum, the Museum of the Moving Image, the United States Holocaust Memorial Museum, the American Museum of Natural History, and the Brooklyn Seltzer Museum, the course encourages students to embrace digital elements in engaging with visitors. Throughout the semester, students discuss and critique various uses of apps, games, social media, and augmented reality in museums and experiment with how to incorporate those tools into their own designs. In the Sound and Music Museum pop-up, for example, visitors were given the experience of a “motion-activated” speaker that played music when they walked past (facilitated by a student hidden in the background with a Bluetooth-enabled controller.

For inspiration throughout the semester, the class takes field trips to museums throughout New York City, meeting with staffers who offer insider perspectives on different exhibits’ origins, interactivity, tour design, and digital elements. This semester, the students visited ARTECHOUSE (meeting with an NYU student whose work was on display), The Museum of the City of New York, and the American Museum of Natural History.

Joseph says that the trips help students understand each museum’s goals and provide real-world examples of how staff navigate challenges and constraints.

“Working incredibly hard on the pop-up exercise, students were probably thinking about all the things they did wrong, but none of that was visible when they took off their design hats and returned to the space in their new roles as visitors,” says Joseph.

Many of us navigate museums similarly unaware of the complexities of their design, but students studying to become curators have a unique view as they plan for their futures.

“The field trips help them get beyond their surface experiences, and try to understand what’s going on behind the scenes, because that’s eventually where they want to be—making those same decisions in their careers,” Joseph says.

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What is the Brooklyn SeltzerFest?

The Event of the Season, of course!

So what exactly IS Brooklyn SeltzerFest?

What have over 400 people already bought tickets to experience at Industry City (in Sunset Park) this Sunday?

Here’s a hint, looking at the schedule of activities:

11:00 More than 2 dozen booths open and run through 5pm.

11:30 Welcome / The Opening Spritz / The Little Siphon That Could

12:15 Fizzing into the Future–The Next Generation of Jewish Bubbly Beverages

1:15 The Spirit of Eli Award

2:00 Egg cream Invitational

3:45 Klezmer music

4:15 Award ceremony (egg creams and seltzer)

5:00 End of event

Sure, you might ask yourself, but what does all this mean?

It Means History

  • At the Brooklyn Seltzer Museum booth, explore seltzer culture through exhibits, games, puzzles, art, and antique machinery.
  • From The Spirit of Eli Award, come learn about New York’s great seltzer delivery men and get to hear first-hand stories from one of the city’s greats. 
  • At Brooklyn Pop, dive into this immersive exploration of the iconic pop cultural of Brooklyn, featuring their collection of Brooklyn celebrity seltzer siphons.

It Means Egg Creams

  • Drink old fashioned egg creams from The Brooklyn Seltzer Boys.
  • Shop the NYC premiere of a special egg cream hard candy by Lofty Pursuits.
  • Cheer for your favorite soda jerks from ten restaurants, both local and from around the country, competing in the 2nd Annual Egg Cream Invitational, to learn who will win this year’s Golden Siphon!
  • Sample egg cream-adjacent food from vendors like Peter Pan Donuts,  an interactive bagel experience from BagelUp, and the manufacturer of U-Bets Chocolate Syrup.

It Means Merch

  • Shop at the The SeltzerFest Store for unique event merch, custom items from the Brooklyn Seltzer Museum, and old favorites from the Brooklyn Seltzer Boys.
  • All the way from Philadelphia, check outlast year’s winner of the National Egg Cream Invitational, the Franklin Foundation, and their unique flavor offerings.
  • Participate in the raffle, drawn over the course of the day, with amazing prizes. 

It Means Art

  • Dance and sing seltzer-themed Kelzmer tunes.
  • View the seltzer-themed paintings of Meridith McNeal.
  • Meet photographer Michael L. Horowitz, who explored America’s industrial heritage in a breathtaking—and moving—photo book, featuring the Brooklyn Seltzer Boys.
  • Watch Ken Rush, the author illustrator of the picture book The Seltzer Man, do hand drawn, seltzer images of old bottles.

It Means Innovation

  • Fizzing into the Future: The Next Generation of Jewish Bubbly Beverages (with post-session tastings), presented by The Neighborhood, offers a panel conversation and live demonstration featuring industry experts, mixologists, and tastemakers on the past, present, and future of carbonated Jewish beverages.
  • This demonstration will explore the history and the future of bubbly drinks within Jewish culture, with a special focus on contemporary and innovative sparkling beverages. 
  • Don’t miss our panel of pros as they experiment with flavor, giving you a sip of the future. Followed by a Q&A and tasting session.

It Means Family Fun

  • Hear the premiere of a new seltzer children’s story: The Little Siphon That Could
  • Take the Flavored Seltzer Challenge, sampling flavored seltzers in a blind taste test.
  • Tackle seltzer-themed jigsaw puzzles.
  • View original water color seltzer paintings and create your own seltzer bottle paintings.
  • Enjoy The Workers Circle’s seltzer-themed carnival game.
  • Explore the arts and crafts projects by the Museum at Eldridge Street.

Finally, It Means Seltzer

  • Sample seltzer from brands like Le Seltzer (from Montreal), Topo Chico, and nearly two dozen more.
  • Rate the seltzers along-side our official seltzer judges to help crown the winner of the 1st SeltzerFest Competition. Which seltzer brand will walk away with awards for best tasting, most unique, sharpest bubbles, and overall champion?
  • And of course, removed from competition, the Brooklyn Seltzer Boys (home to the Brooklyn Seltzer Museum) will be serving seltzer (2 cents plain) and egg creams all day.

We hope to see you there. Get your tickets and learn more here.

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Announcing Brooklyn SeltzerFest & The 2nd Egg Cream Invitational

📢 Get ready to bubble with excitement! 📢

The Brooklyn Seltzer Museum is thrilled to announce Brooklyn SeltzerFest 2025 featuring the 2nd National Egg Cream Invitational! Join us for a one-of-a-kind celebration of all things seltzer on March 16, 2025, at Industry City in Brooklyn.


🎉 What to expect:
* The 2nd National Egg Cream Invitational: Watch soda jerks compete for the Golden Siphon!
* Main Stage: Featuring beverage experts, live music, mixologists, and tastemakers.
* Interactive Booths: Seltzer tastings, food pairings, egg cream workshops, giveaways, and more!

🌟 VIP Party: March 15, 2025, at the Brooklyn Seltzer Museum and Brooklyn Seltzer Boys factory. Get exclusive tastings and behind-the-scenes experiences. Limited tickets available!

Want to get involved?
* Sponsor: Gain visibility with unique brand activations.
* Exhibit: Showcase your products to seltzer enthusiasts.
* Volunteer: Help bring this fizzy festival to life!

Learn about the history, science, and cultural significance of seltzer. The Brooklyn Seltzer Museum is housed within the oldest seltzer works in NYC!

📍 Event Location: Industry City, 220 36th St, Brooklyn, NY 11232
🔗 Event Info & Tickets: SeltzerFest.com

Use code BringTheFizz25 to get 25% off through 3.7.25

Amazing video drops from 2024 Unreleased Games Arcade

Gaming Pathways hosted the 2nd Annual Unreleased Games Arcade at the City College of New York on March 16th. 2024. This has been one of my favorite events to produce and a highlight of each year.

This time around we decided to create a video documenting the experience of three game design teams who dared to share their unreleased games with informed and critical NYC youth. What were their event highs and lows? What did they take from the event.

As more background, this was an opportunity for NYC indie game designers and game design students to showcase their unreleased games, playtest other projects, and network with their peers in the industry. We invited several high school students from the Urban Arts program and similar schools to play the games, speak with the designers, and learn more about the game design process one-on-one.

To learn more about the upcoming UGA 2025, take a look at gamingpathways.org.

Unpacking Sondheim: Me and my book in Games Magazine

As I shared last month, Andrew Parr (@lego_nerd_puzzles) wrote not one but TWO articles about the Sondheim auction, for Games WORLD OF PUZZLES magazine. The first second is out NOW.

This one also includes a number of my photos but this time focuses on what happened once I brought home Andrew’s winnings – hundreds upon hundreds of game and puzzle magazines – and shared the collection with him over Zoom to triage this remarkable collection.

(and yeah, that is a photo of me with Will Shortz delivering some gifts from Andrew’s collection…)

NOT TO BE MISSED. Check out an excerpt below:
It was decided that Barry, a thorough documentarian, would unpack the entire lot while I watched on a Zoom call. During the call, we would catalog every item from each box so I could decide what I wanted to keep, and which items could be gifted, sold, or donated to a museum. The unboxing day arrived. We connected online and I eagerly watched from Barry’s phone, which was held on an angle tripod so I could see into the boxes. And the first hour we unpacked two boxes which contained the following…

Learning as You Play: An interview with me for the Cozy Companion

Snowbright Studio is an LGBTQ+ game studio dedicated to creating unique and heartwarming experiences for people of all ages and backgrounds. Founded and led by my friends Grace Collins, the CEO and former education policy expert, when they asked if they could interview me for their adorable publication, the Cozy Companion, of course I said yes.

The Cozy Companion is described as a portal to all things warm and cozy in tabletop gaming. Each issue includes “cozy RPG adventures, recipes, crafts, fiction, game reviews written by cats, and more within.” Yes, cat game reviews.

The title of my interview is Learning as You Play, and is described as an “Interview with game designer Barry Joseph and the tea wizards at Friday Afternoon Tea!”

With their permission, you can view or download a pdf of the nine-page interview below, or go here to buy a copy of the entire issue.

Below is the cover of the issue this came from:

A Day on AI in Museums & the UN Sustainable Development Goals

Last week,on October 29th, I had quite the day, first exploring the intersection of digital games and the UN Sustainable Development Goals, and then exploring AI and the future of museums.

First, I joined Games For Change’s Games & SDG Summit. The event — held on the top floor of the United Nations, overlooking the East River — brought together 180 thought leaders, decision makers, and policymakers from 130+ organizations, representing 15 countries, for a day of engaging discussions, hands-on working groups, and an interactive arcade centered around four key themes aligned with core UN Sustainable Development Goals. You can check out photos of the event on their Flickr page.

It was inspiring to hear how the gaming community and international countries & NGOs are working together to advance the SDGs. It was also wonderful to reconnect with many colleagues and friends from the gaming and education worlds.

Then, I headed home to join the 2024 Future of Museums Summit. The Summit grows out of Elizabeth Merritt’s work as the American Alliance of Museums’ Vice President for Strategic Foresight and Founding Director of the Center for the Future of Museums – a think-tank and research & development lab for the museum field.

After many years issuing their informative and provocative annual TrendsWatch reports, last year saw the print-form expand into a multi-day, online conference. I was excited to take part in offering an interactive sessions, to help the event bring in more than one learning modality.

I lead: “Shall We Play a Game? AI’s Role in the Future of Museums.” We invited participants to explore the integration of artificial intelligence into museum education through interactive and thought-provoking activities.

The session featured hands-on experiences like AI-powered games “Peanut Butter and…” and “Contexto.me” to illustrate AI’s content generation and contextual adaptation (we beat Contexto’s AI in 6 guesses!), along with my “Uncannny Valley” card game (pictured below) to examine visual literacy and the differences between human perception and AI modeling. Attendees also engaged in community mapping to collectively assess AI’s disruptive and transformative impact on museums. My goal was to offer practical insights and inspiration for museum professionals, educators, and tech enthusiasts interested in the future of cultural institutions in the AI era.

Overall, quite a lifting day, focused on working with others to build a better tomorrow.

One Response to A Day on AI in Museums & the UN Sustainable Development Goals

  1. Elizabeth Merritt says:

    Thank you so much for leading this great session at the Summit, Barry!

    –Elizabeth

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Launch of new web site for the Brooklyn Seltzer Museum

When we launched the web site for the Brooklyn Seltzer Museum, in the summer of 2023, all we knew is we needed a way for visitors to buy tickets and get directions.

Over time we found many other ways to use the site. Virtual tours. Events. Press coverage. A store. And every time we added another feature the site got even more challenging to navigate.

This summer, working with a volunteer from NYU’s LTXD department, we developed a new design and this week we finally launched it.

Check it out and let us know what you think: BrooklynSeltzerMuseum.org.

In related news, I recently traveled to Kansas to speak at the MCN conference on the topic of Clicking Refresh: Website Redesign as Institutional Reintroduction.

Along side The Huntington, the Bullock Museum, National Museum of American History, the Smithsonian Transcription Center, and the Glenstone Museum, I presented (see video below) about what it took to redesign the web site. Our slides are available here a well: MCN Slides Clicking Refresh.

Presenting Video Games: The Great Connector at the Mid-Atlantic Association of Museums

This week I was thrilled to present in Philadelphia at the Mid-Atlantic Association of Museums. Along with my colleagues Nick, Masaya, and Matthew, we offered Leveling Up: Designing a Community Generated Video Game Exhibition.

For 90 minutes we explored how designing an exhibition with direct community engagement can lead to deeper and richer experiences for visitors and advance equality within an industry.